The radio company, Dial Global, has said that Rush Limbaugh’s comments about Sandra Fluke wound up hurting its bottom line.
Dial Global, stated on Thursday that it will remove itself from the NASDAQ stock exchange. This is a sure sign of their financial trouble caused by the multimillion dollar losses in its latest quarter.
Dial listed its financial straits was “advertisers’ response to controversial statements by Rush Limbaugh in March 2012.”
Rush Limbaugh called Fluke a “slut” for her birth control advocacy, prompted a boycott of those who advertised on Dial Global radio station and thus an advertiser exodus pulling their revenue dollars from that company.
Many other companies have cited Limbaugh as the reason for their weaker earnings. Cumulus Radio said that Rush Limbaugh’s anti-Fluke rants had cost them millions of dollars.
The lesson to be learned here is that Rush Limbaugh is bad for your business and should be treated like the socially ostracized leper he really is. Don’t pay him to do ads for your business; don’t purchase his programming to play on your Radio Stations. The only long term outcome is his outrageously offensive association will be projected and associated with your products or services and definitely the degrading reputation of those stations that carry his programming. The only outcome is you will go out of business in the worst way with his reputation assimilated to your business judgment.
I would have to speculate that Rush Limbaugh has some other deep seated issues.